Farmers Market

Print and Social Media Design

PROJECT OVERVIEW

  • Project Name: Farmers Market
  • Type: Print and Social Media Design
  • Client: Brasswood

DESCRIPTION

This project involved creating promotional materials for Brasswood Estate’s new onsite farm, which provided farm-to-table vegetables for the restaurant and bar. The goal was to promote a farmers market featuring items from the estate and local farmers. The project included designing signage to be displayed around the bakery and creating graphics for their social media pages. The layout, fonts, and colors were carefully selected to align with the estate’s brand and attract visitors to the market.

ROLE/RESPONSIBILITIES

  • Graphic Designer: Designed the layout for the signage and social media graphics, ensuring a cohesive and attractive visual presentation. Selected appropriate fonts and colors that aligned with Brasswood Estate’s brand and effectively communicated the farm-to-table concept. Created visually appealing and informative graphics to promote the farmers market.
  • Print Designer: Developed print-ready designs for the signage to be displayed around the bakery and other strategic locations on the estate. Ensured that the print designs were of high quality and met the specifications for various display formats. Coordinated with the printing team to ensure accurate and timely production of the signage.
  • Social Media Designer: Created engaging and visually consistent graphics for Brasswood Estate’s social media pages to promote the new farmers market. Designed social media posts that effectively conveyed the farm-to-table concept and attracted attention from the estate’s followers. Ensured the social media graphics were optimized for various platforms and devices.
  • Marketing Collaborator: Worked with the general manager to understand the vision and objectives for promoting the new onsite farm and farmers market. Incorporated feedback from the general manager and other stakeholders to refine and improve the designs. Collaborated with the marketing team to ensure the promotional materials aligned with broader marketing strategies and goals.