Eliana Gallegos

Creative Marketing Designer

Experience

Freelance Graphic Designer & Marketing Specialist @ Many Minds
Partnered with a neurodiversity-focused company to design packaging, email marketing campaigns, and e-commerce assets.

  • Designed packaging systems and product copy for sensory tools, creating a warm, community-centered brand experience for neurodiverse families.
  • Built Klaviyo flows including welcome, abandoned cart, and promotional sequences that strengthened customer engagement.
  • Designed Amazon listing graphics with clear feature callouts to support higher visibility and conversions.
  • Created instruction manuals and safety guides with user-friendly visuals and accessible language.
  • Developed cohesive digital assets for product launches, social media, and brand storytelling.

Freelance Project Manager and Marketing Specialist @ Momen Tax Services
Partnered with a tax advisory firm serving entrepreneurs and content creators to direct brand development and marketing execution.

  • Led a complete rebrand including brand voice, logo system, and visual identity.
  • Designed sales funnels, email campaigns, and evergreen marketing collateral that supported client enrollment and education-based offerings.
  • Managed event marketing and logistics for studio activations and high-visibility gatherings.
  • Created lead magnets, guides, templates, and digital products for the company’s educational initiatives.
  • Ensured cohesive brand application across print, digital, and web touchpoints.

Freelance Web and Marketing Designer @ Golf & Lifestyle
Oversaw site development, marketing collateral, and digital content for a luxury golf and lifestyle publication.

  • Designed and launched a WordPress site using Divi, including layout, copywriting, and visual direction.
  • Created advertiser-focused sales collateral, media kits, rate sheets, and mockups to support revenue outreach.
  • Managed social media accounts and developed branded content to grow audience engagement and visibility.
  • Supported editorial teams with graphics and promotional materials for new issues and partnerships.

Associate Manager of Marketing & Design @ Govino
Led creative direction and marketing execution for a fast-growing startup specializing in reusable, shatterproof drinkware. Oversaw brand visuals across packaging, digital marketing, retail, and events, while supporting cross-functional initiatives to drive sales and brand awareness.

    • Directed design for packaging, retail displays, digital assets, and trade materials during major growth phases.
    • Created catalogs, sales sheets, trade show displays, and direct mail campaigns to support B2B and DTC expansion.
    • Maintained Shopify website content, updated product imagery, and managed photo retouching for e-commerce.
    • Collaborated on packaging artwork for new SKUs and coordinated with printers to ensure accuracy at press checks.
    • Developed custom vector artwork and worked closely with production partners to meet client specifications.
    • Supported nationwide retail growth by producing catalogs, trade materials, and digital assets used across distributor and retail partner networks.

 

Marketing Coordinator & Graphic Designer @ Brasswood Estate
Managed marketing and design efforts for a luxury winery with multiple business units including the restaurant, tasting room, and events division.

    • Contributed to a full rebrand, creating logos, signage, packaging, wine labels, and marketing collateral.
    • Designed menus, ads, presentations, and printed materials for on-site experiences and promotional campaigns.
    • Maintained the company WordPress site and produced social media content.
    • Edited and retouched product and event photography.
    • Supported event and retail initiatives with custom displays and in-house promotional designs.

 

Education

Bachelor of Fine Arts / Public Relations and Advertising
Chapman University – Dodge College of Film and Media Arts

Core Expertise

Brand Development
Logo design, style guides, rebrands, color palette creation, visual tone setting
Packaging Design
Dielines, prepress preparation, commercial and consumer-facing packaging, box design, retail-ready labeling
Sales Collateral
One-pagers, brochures, catalogs, media kits, investor decks, trade show materials
Amazon Listing Graphics
Feature callouts, product highlight banners, A+ content modules, conversion-focused imagery
Email Marketing
Klaviyo flows, campaign design, newsletter templates, welcome and abandoned cart sequences
Content Strategy
Educational resource design (ebooks, guides), lead magnets, campaign planning, seasonal promotional rollouts
Copywriting
Packaging copy, website and landing page content, ad messaging, brand storytelling, product descriptions

Design & Marketing Skills

Design Tools
Adobe Illustrator, Photoshop, InDesign, Acrobat
Web & E-commerce
WordPress (Divi, Elementor, WPBakery), Shopify, Squarespace, Wix, basic HTML/CSS, SEO best practices
Marketing Platforms
Klaviyo (flows, campaigns, segmentation), Mailchimp, HubSpot, Google Analytics
Project Management
Trello, Asana, Google Workspace, Microsoft Office Suite, timeline planning, cross-functional collaboration, creative direction