Brasswood Wine

PROJECT OVERVIEW

• Project Name: Wine Label Rebrand
• Type: Wine Label Design and Rebranding
• Client: Brasswood Cellars

DESCRIPTION

This project involved the complete rebranding of a winery, including the creation of new names, logos, marketing collateral, and wine labels. The rebranding aimed to modernize the winery’s image and appeal to a broader audience. The wine labels were designed for five different wine varietals, each requiring specific information and a unique yet cohesive visual identity. The project was executed using Adobe Illustrator and involved close collaboration with the marketing director and printing press.

ROLE/RESPONSIBILITIES

• Designer: Conceptualized and designed new wine labels from scratch using Adobe Illustrator. Developed a cohesive visual identity that aligned with the winery’s new brand image. Created unique designs for five different wine varietals.
• Collaborator: Worked closely with the marketing director to align the label designs with the overall rebranding strategy. Participated in brainstorming sessions and provided creative input for the new brand name, logo, and marketing materials. Ensured that the label designs effectively communicated the desired brand message and appealed to the target audience.
• Print Coordinator: Attended all meetings with the printing press to oversee the production process. Assisted in selecting high-quality paper and foil to enhance the labels’ visual appeal and durability. Collaborated with the printing press to ensure the final product met the highest standards of quality and design integrity.