Sensory Canoe

Packaging

PROJECT OVERVIEW

  • Project Name: Sensory Canoe
  • Type: Packaging
  • Client: Many Minds

DESCRIPTION

Designed the packaging for the Sensory Canoe, a product by Many Minds that supports neurodiverse children. The packaging emphasized a minimalistic, luxurious unboxing experience and focused on representing the brand’s mission over the product itself. It was designed to spark curiosity and invite customers to explore the brand further, using the company’s branding colors to maintain consistency.

ROLE/RESPONSIBILITIES

  • Complete Packaging Design: Developed the design from a blank dieline, ensuring alignment with the brand’s vision and goals.
  • Content Creation: Wrote compelling copy that conveyed the brand’s values and mission.
  • Illustration and Branding: Created custom illustrations and a cohesive design that reinforced the brand identity while incorporating the company’s branding colors.
  • Neurodiverse Perspective: Ensured the design authentically represented the needs and perspectives of neurodiverse individuals.