Lumenil Grilling Pellets

Packaging

PROJECT OVERVIEW

Client Name: Lumenil
Deliverables: Logo, Brand Identity, Packaging System, Copywriting
Tools: Adobe Illustrator and Adobe Photoshop
Year: 2024 – 2025
Industry: Consumer Goods / Outdoor Living
Scope: Packaging system for 8 pellet varieties designed for retail
Role: Brand & Packaging Designer, Copywriter

DESCRIPTION

Developed brand identity and packaging for an 8-pack line of grilling pellets. With no pre-existing logo or story, established a bold design inspired by leading competitors while ensuring unique shelf appeal. Consistent layouts and color-coded varieties created strong impact and clear differentiation across flavors.

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Lumenil_WoodPellets_Packaging Pouch Mockup_2x2_2

Lumenil_WoodPellets_Packaging Pouch Mockup_2x2_3

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ROLE/RESPONSIBILITIES

Brand Designer: Created the logo and overall brand identity for Lumenil.
Packaging Designer: Designed packaging concepts from scratch with a focus on shelf impact and competitive positioning.
Creative Strategist: Conducted competitor research to ensure market relevance while maintaining originality.
Copywriter: Wrote all product copy and flavor descriptions for the back of the pouch.
Production Designer: Prepared final artwork files aligned to manufacturer dielines for print-ready production.