Thematic Drinkware

Illustrated Drinkware Collection

PROJECT OVERVIEW

  • Client: govino
  • Deliverables: Drinkware Illustrations, Packaging Design
  • Tools: Adobe Illustrator
  • Year: 2017
  • Industry: Consumer Goods / Beverage
  • Scope: Illustrated product line sold internationally
  • Role: Illustrator & Product Designer

DESCRIPTION

Designed a collection of unique illustrations printed on recyclable plastic drinkware. The designs were sold in 4-packs across US and UK markets, blending eco-friendly functionality with artistic appeal. Oversaw design-to-production process, ensuring integrity of graphics in final products.

ROLE/RESPONSIBILITIES

  • Illustrator: Conceptualized and designed original illustrations tailored for plastic recyclable drinkware. Utilized Adobe Illustrator to create detailed and high-quality vector graphics suitable for printing on various drinkware surfaces. Ensured that the designs were scalable and adaptable to fit different drinkware formats and sizes.
  • Product Designer: Collaborated with product development teams to ensure the illustrations complemented the drinkware’s design and functionality. Conducted market research to understand consumer preferences and trends, incorporating findings into the design process. Worked closely with manufacturers to oversee the printing process, ensuring the illustrations maintained their integrity and quality on the final product.
  • Distribution Coordination: Designed promotional materials and campaigns to boost product visibility and sales.