Golf and Lifestyle Magazine

PROJECT OVERVIEW

• Project Name: Golf and Lifestyle Rebranding
• Type: Rebranding
• Client: Golf and Lifestyle Magazine

DESCRIPTION

This project involved assisting Golf and Lifestyle magazine in transitioning from print to a solely digital format. The comprehensive rebranding included creating a new and elevated logo, color scheme, voice, and messaging. A new website was designed, with a significant focus on the lifestyle section, which showcases luxury destinations curated for high-end clients who enjoy luxury outside of golf. Additionally, marketing collateral was created to align with the new branding and enhance the magazine’s digital presence.

ROLE/RESPONSIBILITIES

• Brand Designer: Developed a new and sophisticated logo that reflected the magazine’s upscale image. Selected a cohesive color scheme and developed a brand voice and messaging that aligned with the target audience. Created comprehensive brand guidelines to ensure consistency across all platforms and materials.
• Content Creator: Wrote and edited website content to reflect the new brand voice and messaging. Curated and created high-quality content for the lifestyle section, showcasing exclusive destinations and experiences. Ensured all content was engaging, informative, and aligned with the magazine’s upscale image.
• Marketing Collateral Designer: Created marketing materials, including digital ads, social media graphics, and promotional content, that matched the new branding. Ensured all collateral was visually consistent with the brand guidelines and effectively communicated the magazine’s new direction. Collaborated with the marketing team to develop campaigns that promoted the magazine’s digital transition and new offerings.